Organizational Communication Issue of Toyota Research Paper

Organizational Communication Issue of Toyota - Research Paper ExampleBut apologies regarding how the whole spotlight of information shared and communion with unrestricted has been done came much tardilyr. Toyota by means of press releases responded to the government, NHTSAs queries and through this releases it tried to defend itself by refuting the claims made by Toyota users regarding the possible cause of faults in the vehicle. But in spite of this, Toyota had to pay a $16.4 million fine to NHTSA in USA on April 19, 2010. It was found come forth that Toyota face media scrutiny which leads to increased confusion of stake holders and their criticism and questions. Toyotas failure to respond to the public and government in transparent way and it denied the problem until asked to take actions (May 100-107).An important function of organization is communication during crisis time. A crisis rotter cause financial loss, decreased confidence of stakeholders and buyers purchase inten tions from the organization. To handle the communication tuition should be given to the spokesperson. To Lerbinger, Feran-Banks and Coombs, attention should be placed on media relation in crisis time. This was important for Toyota which gave late and vague rejoinder in media regarding recall of vehicle. Communication should include pre drafted messages from top management and news releases which john be used during crisis. Corporate Leadership Counciland Business Roundtablesupported the use of these templates. PR personnel office will play a key role in drafting these messages. A separate website can be created for a crisis situation or a section in existing website could be dedicate to deal with these. Stakeholders and media turn up to internet during crisis situation. Taylor and Kent in 2007 persuaded the use of internet during organizational crisis. Quick response by informing the media and stakeholders about the cause and nature of crisis from the side of organization is ve ry necessary or